assignment 1 141

Table of Contents

Assignment 1: Campaign Brief(Due by Sunday, midnight of your time zone in Week 3)
- Use this template: Assignment 1 Template

DATE	[Enter Due Date]
TO	Chief Marketing Officer
FROM	[Enter Your Name]
SUBJECT	Campaign Proposal for [Enter Name of Your Product or Service]

A. PRODUCT OR SERVICE DESCRIPTION

B. BUYER PROBLEM

Consumer Need

Core Results

(Reference needed)

C. TARGET AUDIENCE

Demographics and Characteristics

(Reference needed)

Segmentation

D. VALUES AND BELIEFS

Underlying Values	Value #1: Enter short description Value #2: Enter short description Value #3: Enter short description
Value Connection with Buyers

E. MARKETING MESSAGE

Differentiation

Value Proposition

(2 sentences max.)

F. SOCIAL MEDIA STRATEGY

Target Social Media Channels	Channel #1. Core audience description (reference). Channel #2. Core audience description (reference). Channel #3. Core audience description (reference).
How will you use these channels for a successful campaign? (2-3 sentences max.)

G. REFERENCES (Enter References to Support Your Brief Here)