Business research methods


Concise insights into overall research including outline of research aim and objectives

Brief outline of report structure

• Research Methodology through an explanation and justification of:
Elements of Philosophy.

Opposing Philosophical extremes.

Research Paradigms.

5 Major Philosophies.

• Research Methods through an explanation and justification of:

Research Choices.


Research Time Horizons.

• Design through an outline and justification (advantages and disadvantage) of.
Data Collection Techniques.

Participant Sampling Strategy.

Questionnaire and Interview or Focus Group Design/Protocol.

Data Analysis Method, Technique, Procedure .

Explain and justify overall research design, including a fully rationalised research design diagram.

Identify any issues relevant to Research Ethics (include approved research ethics form RE1 in appendix) with explanation of how they can be avoided

• Results from Pilot Study.
Report the results from pilot study (with appropriate figures, tables and diagrams).

Basic analysis and discussion of these results;

• Conclusion and Dissertation Plan.
Explain possible research limitations.

Outline any changes based on pilot study.

Provide a draft dissertation plan (Gantt Chart) with explanation This report should also include an appropriate title page, contents page and reference page. A consistent Harvard referencing style should be used throughout, with the majority of sources expected to come from peer-reviewed academic journals.

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