Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.
Current Market Conditions Competitive Analysis Grading Guide
ECO/365 Version 10
3
Students will develop cost curves on which firm behavior is based and will utilize these cost curves to determine the behavior of their chosen organization in the market served. Using the concept of comparative advantage, students analyze trade opportunities and use the model of supply and demand to explain factors that could affect demand, supply and prices. Students will determine various factors that could affect their organization’s total revenue and will recommend actions the firm could use to maximize their profit and their presence in the market served.
Assignment Steps
Scenario: You have been given the responsibility of working with your organization’s CEO to do a competitive market analysis of the potential success of one of their existing products.
Research an organization and a product produced by that organization in which an analysis can be conducted.
Write a minimum 1,300-word analysis of the current market conditions facing your product, making sure you address the following topics:
· Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.
· Analyze any comparative advantages and international trade opportunities.
· Include at least one chart, graph, table, or other media that helps explain information in the paper. Include the required source citation and reference.
· Explain the factors that will affect demand, supply, and prices of that product.
· Examine factors that will affect Total Revenue, including but not limited to:
· Price elasticity of demand
· Factors that influence productivity
· Various measures of costs, including opportunity costs
· Externalities and government public policy and their effect on marginal revenue and marginal cost
· Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product.
· Use a Running head on the title page and use a page header on the other pages.
· Use a section heading for each topic in your paper.
Cite a minimum of three peer-reviewed sources from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Individual Assignment: Current Market Conditions Competitive Analysis
Purpose of Assignment
Students will develop cost curves on which firm behavior is based and will utilize these cost curves to determine the behavior of their chosen organization in the market served. Using the concept of comparative advantage, students analyze trade opportunities and use the model of supply and demand to explain factors that could affect demand, supply and prices. Students will determine various factors that could affect their organization’s total revenue and will recommend actions the firm could use to maximize their profit and their presence in the market served.
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student researched an organization and product from which an analysis can be conducted.
Student defined the type of markets their selected product will compete in along with an analysis of competitors and customers.
Student analyzed any comparative advantages and international trade opportunities.
Student explained the factors that will affect demand, supply and prices of their product choice.
Student examined factors that will affect Total Revenue including, but not limited to, price elasticity of demand and factors that influence productivity, various measures of costs, including opportunity costs, externalities and government public policy, and their effect on marginal revenue and marginal cost.
Student recommended how their organization can maximize their profit making potential and increase their presence within the market served by the product.
Student used a minimum of three peer-reviewed sources from the University Library.
The paper is 1,750 words in length.
Total Available
Total Earned
10.5
#/10.5
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
4.5
#/4.5
Assignment Total
#
15
#/15
Additional comments:
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