Demonstrates limited study skills with less understanding of the theory of tools for innovation.Unable to apply the tools for the selected company. Analysis Analyse and explain the company’s portfolio of innovation, identify the strengths& weaknesses. (6 marks)
Demonstrates limited study skills with less understanding of the theory of tools for innovation.Unable to apply the tools for the selected company. Analysis Analyse and explain the company’s portfolio of innovation, identify the strengths& weaknesses. (6 marks)
Task objectives MAN505 Assessment Rubrics (Assessment 2) Total Marks: 20% Select a company and map its innovation activities onto the 4Ps framework. Based on the discussion on 4Ps, answer the two questions given in the assignment details in ‘assessments’ and ‘unit information’ on Learnline. Assessment Criteria High Distinction (85% and Above) Distinction (75% To 84%) Credit (60% To 74%) Pass (50 To 59%) F (Less than 50%) Numeric Grade Report presentation Structure, format and referencing (4 marks) All academic rules of writing followed by CDU are adhered to and proper grammar is adopted. All sources are rightly referenced as per CDU standards. All academic rules of writing followed by CDU are adhered to. No errors in grammatical expressions. The referencing style is followed. Some academic rules of writing followed by CDU are adhered to. There are some grammatical errors and the referencing style is inconsistent. An attempt has been made to follow the academicwriting rules, grammarneeds to be improved. Referencing has been used but standards not been followed. No adherence to academicwriting rules. Grammar is poor, an improper referencing style used; text has been pasted in slices without recognition. Application of 4Ps Demonstrates thorough understanding of theory of innovation and 4Ps framework to apply for the selected company. (6 marks) Evidence of broad study on theory of innovation. The effective usage of research information relevantto company in conjunction with innovation tools presented in text book. Evidence of necessary study skills. Shows comprehension of the theories on innovation, but requires more congruence with the application for the selected company. Demonstrates an understanding of the theory of tools for innovation.An attempt was made to apply innovation tools for the selected company. Demonstrates an attemptto use the theory of tools for innovation but shows less depth in applying for the selected company. Demonstrates limited study skills with less understanding of the theory of tools for innovation.Unable to apply the tools for the selected company. Analysis Analyse and explain the company’s portfolio of innovation, identify the strengths& weaknesses. (6 marks) Demonstrates the capability to apply the innovation theory to company’s portfolio of innovation,identifies strengths/weaknesses. Able to apply the innovation theory to company’s portfolio of innovation.An in-depth identity of all strengths & weaknesses. An attemptto apply the innovation theory to company’s portfolio of innovation. Strengths& weaknesses are not completely identified. Struggling to apply the innovation theory to company’s portfolio of innovation.Only few strengths& weaknesses are identified. Poor application of innovation theory with minimal identification of strengths and weaknesses. Evaluation Identify and evaluate the gaps and new targets for the strategic innovation of the company. (4 marks) Demonstrates an understanding of the theory to identify gaps and new targets for the strategic innovation of the company. Able to apply the innovation theory to identify gaps and new targets for the strategic innovation of the company. An attemptto apply the innovation theory to identify gaps and new targets for the strategic innovation of the company. Struggles to apply the innovation theory to identify gaps and new targets for the strategic innovation of the company. Poor application of the innovation theory to identify gaps and new targets for the strategic innovation of the company.
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