Describe an appropriate Marketing strategy include segmentation strategy in description of the different segments, and which markets(S) should be targeted.

Question
Imagine you have been asked to develop an organizational strategy for a regional chain of restaurants called Divine Seafood. This chain of restaurants was founded with the expressed purpose of providing its customers with the finest seafood eating experience possible. Since its opening, the chain has added a retail outlet in each restaurant where it sells dishes, pottery, utensils, and novelty items, all with beach theme. Describe an appropriate Marketing strategy include segmentation strategy in description of the different segments, and which markets(S) should be targeted.


 

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