Describe the metrics to be used to judge campaign success. Develop a timeline for the specific campaign.
Choose any business (B2C or B2B) or nonprofit organization that
could benefit from a social media campaign. Then, develop the
marketing campaign. The campaign needs to:
Describe specific campaign objectives. Identify and describe the
target audience. Describe the social media marketing activities.
Describe the metrics to be used to judge campaign success. Develop
a timeline for the specific campaign.
The paper should be two to three pages in length (excluding
title and reference pages) and formatted according to APA
guidelines. The paper should include at least two outside sources,
in addition to the textbook, to support your points.
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