Explain how the marketing plan targets the market segment.

Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

· Explain how the marketing plan targets the market segment.

· Provide a positioning statement for your project.

· Define the products and services you will offer.

· Develop and detail a pricing strategy you will use.

· Describe the promotion plan you will implement.

· Identify the target locations with an assessment of their viability.

Submission Details:

· By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.

This assignment is worth 100 points and will be graded according to the following rubric.

Assignment 3 Grading Criteria

Maximum Points

Explain how the marketing plan targets the market segment.

16

Provide a positioning statement for your venture.

16

Define the products or services to be offered.

12

Develop and detail a pricing strategy to be used.

16

Describe the promotion plan to be implemented.

16

Define locations that will become targets, with an assessment of their viability.

12

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

12

Total:

100

Attachments

 
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