How can the Coca-Cola Company leverage its strengths and shore up its weaknesses by altering its strategic choices?

Which of the four generic (Porter) strategies does the Coca-Cola Company follow, and how do you know? Give references.

Integrate the strategy you’ve identified above with the strengths, weaknesses, opportunities, and threats in the attached document (this exercise should provide you with some specific actions the company should be taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as “strategic choices”). Do the Coca-Cola Company’s strategic choices align with the firm’s generic strategy? If not, what are the specific points of disconnect?

How can the Coca-Cola Company leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.

How has the view of the Coca-Cola Company’s vision and mission changed or been reconfirmed by this process of strategic analysis? Would you make any suggestions to revise the company’s vision, mission, or values statements, or to any of its goals/objectives? Please cite all references.


 

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