Identify direct competitors and the retailer’s strategy– the retailer’s target market and positioning
To insure that you can get information about the retailer, the retailer you select should:
Be a publicly held company so that you can access its financial statements and annual reports. Do
not select a retailer that is owned by another company. For example, since Banana Republic is
owned by The Gap, you can only get financial information about The Gap and not the divisions it
operates such as Banana Republic.
Focus on one type of retailing. For example, Abercrombie & Fitch just operates one type of specialty
stores and thus would be a good choice. However, Wal-mart operates discount stores, warehouse
club stores, and supercenters and thus would not be as a good choice
Some examples of retailers that meet the first two criteria are: Whole Foods Market, Dress Barn,
Burlington Coat Factory, Ross Stores, Ann Taylor, Cato, Chico’s, Finish Line, Foot Locker, CVS,
Walgreens, Staples, Office Depot, Borders, American Eagle Outfitter, Pacific Sunwear, Abercrombie &
Fitch, Tiffany, Zales, Autozone, Pep Boys, Hot Topics Wet Seal, Best Buy, Family Dollar, Dollar
General, Circuit City, Michaels, PetsMart, Macy’s, Dillards, Pier 1 Imports, Home Depot, Lowe’s, Bed
Bath & Beyond, Mens Warehouse, Kroger, Kohl’s, Radio Shack, Safeway, and Target.
Prepare an analysis of the company.
(10%)Identify direct competitors and the retailer’s strategy– the retailer’s target market and positioning,
its retail mix (merchandise variety and assortment, pricing, locations, etc.), and.
(20%) Outline the retailer’s strengths (its basis for competitive advantage) and its weaknesses relative to
competitors
(30%) What are logical growth opportunities for the firm?
(10%) What the treats in the environment that may adversely affect is performance?
(20%) Include a financial analysis for the retailer comparing its present to past performance and to
performance of competitors.
(10%) Assess its performance and position in the marketplace, and prospects for the future. Is it future
promising or questionable? What does it need to do in the future to provide strong financial returns?
Why?
Finally include bibliography of articles and other sources for information used in making your report
Sources: 10K reports at www.sec.gov, article in magazines and newspapers found through library
database, company web site
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