Identify the current strategy of the organisation and provide an actionable recommendation for improvement on the current strategy.
ssignment 1 Developing a
Business Strategy
Assume that top
management would like you to develop a medium to long-term strategy for your
organisation (or alternatively for one of the following organisations):
Australia Post
CurtinUniversity
Fairfax
Digital
Iinet
Jetstar
Wikileaks
Woolworths
Using any or all
of the models and concepts and relevant course referencesdiscussed in the first
six sessions of the course, advise top management how they should position the
business for improved performance over the next five years. Identify the current strategy of the
organisation and provide an actionable recommendation for improvement on the
current strategy. Be sure to refute (or show how you might mitigate) any
negative aspects or risks entailed in your recommended strategy.
You will need to
be sure you support your recommendation with logical arguments and evidence.
You will also need to be sure that your recommendation helps achieve the
fundamental objective of the organisation, provides for competitive advantage
over at least the five year period, and is feasible to implement in this
timeframe.
NB: If you
identify the current strategy of the organisation as the preferred
medium-long-term strategy, you will need to a) identify the current strategy,
b) provide support for this assertion using course concepts and c) identify an
alternative strategy and explain why this alternative strategy would then be
less-preferred.
The assignment
should be submitted as a report of no
more than 14 pages(not including references and appendices). The report
should be double spaced, in times new roman font size 12.Use A4 page size. Margins for each page
should be set as follows:
Top: 2.0 cm Left:
2.0 cm
Bottom: 2.0 cm Right: 2.0 cm
The assignment
can use tables and figures to
support arguments and can include appendices
however your mark will be based on
information in the body of the assignment only. Your appendices should
therefore provide only supporting
information to that in the body of the assignment.
The following
marking scheme will be used to evaluate the report:
Marking Scheme
Clear identification of the current
organisations strategy supported by evidence (10)
Well-argued recommendation regarding the
organisations strategy. (25)
Clear link to the fundamental objective
of the organisation. (10)
Clear consideration of both the positive
and negative aspects (benefits and risks) of the recommendation (20)
Correct and comprehensive use of models
and concepts from the course (25)
Readability of the assignment for a
managerial audience (10)
Assignment 1 Developing a
Business StrategyAssume that top
management would like you to develop a medium to long-term strategy for your
organisation (or alternatively for one of the following organisations):
Australia Post
CurtinUniversity
Fairfax
Digital
Iinet
Jetstar
Wikileaks
WoolworthsUsing any or all
of the models and concepts and relevant course referencesdiscussed in the first
six sessions of the course, advise top management how they should position the
business for improved performance over the next five years. Identify the current strategy of the
organisation and provide an actionable recommendation for improvement on the
current strategy. Be sure to refute (or show how you might mitigate) any
negative aspects or risks entailed in your recommended strategy.You will need to
be sure you support your recommendation with logical arguments and evidence.
You will also need to be sure that your recommendation helps achieve the
fundamental objective of the organisation, provides for competitive advantage
over at least the five year period, and is feasible to implement in this
timeframe.NB: If you
identify the current strategy of the organisation as the preferred
medium-long-term strategy, you will need to a) identify the current strategy,
b) provide support for this assertion using course concepts and c) identify an
alternative strategy and explain why this alternative strategy would then be
less-preferred.The assignment
should be submitted as a report of no
more than 14 pages(not including references and appendices). The report
should be double spaced, in times new roman font size 12.Use A4 page size. Margins for each page
should be set as follows: Top: 2.0 cm Left:
2.0 cm Bottom: 2.0 cm Right: 2.0 cmThe assignment
can use tables and figures to
support arguments and can include appendices
however your mark will be based on
information in the body of the assignment only. Your appendices should
therefore provide only supporting
information to that in the body of the assignment.The following
marking scheme will be used to evaluate the report:Marking Scheme
Clear identification of the current
organisations strategy supported by evidence (10)
Well-argued recommendation regarding the
organisations strategy. (25)
Clear link to the fundamental objective
of the organisation. (10)
Clear consideration of both the positive
and negative aspects (benefits and risks) of the recommendation (20)
Correct and comprehensive use of models
and concepts from the course (25)
Readability of the assignment for a
managerial audience (10)
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