Licensing and Market Entries

MKT 505 WEEK 5 DISCUSSION

Discussion board 5-1. Interactive Activity: Global Business Today. Please respond to the following:

1. Imagine this scenario: you are a marketing manager for a small tea company, Azure Sky Tea. Devise a process for the company to efficiently import raw tea from a large Indian port into the U.S. Provide a rationale for your recommendation.
2. Recommend a trade financing process for Azure Sky Tea. Provide a rationale for your recommendation.

Discussion board 5-2. Licensing and Market Entries. Please respond to the following:

1. What is the major advantage of using licensing as a market entry tool?
2. What is the major disadvantage of using licensing as a marketing entry tool?
3. Analyze how keiretsu might affect a small company that is trying to compete with a Japanese competitor or that is trying to enter the Japanese market.
4. Which market entry option would you recommend for a small tea company, such as Azure Sky Tea? (ie. Licensing, foreign direct investment, or strategic alliance)


 

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