media options 16

Brand chosen: Nike

Traditional Media: TV

New media: Facebook

create 2 slides with the following information brand strategy: competitive environments and how to come out on top by using media

in a minimum 117 words discuss the differences between the traditional media option and the new media option in terms of audience, reach, channel and content.In our discussion responses, we should be mindful of touching on all points: audience, reach, channel, content, insights, concerns, and issues.

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