Please begin looking up resources articles books stock price leadership and social media to find information about Frito Lay

Traditional (Individual) Case Information
As you read the article for your traditional case (The Extraordinary Science of Addictive Junk Food)please remember that
the company you will be analyzing for the semester is:
Frito Lay(North America).
Please begin looking up resources articles books stock price leadership and social media to find information about Frito Lay. Also highlight the important facts from the case as potentially key issues that may affect Frito Lay’s strategy. Note: You will need to look up the parent company PepsiCo to find more information about Frito Lay.
REMEMBER–You will have something to submit to Blackboard almost every week (including this Thursday).Please see the Case Deadlines Folder to keep track of when documents are due.


 

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