summary of the case but instead offer a well-supported evaluation using case information and incorporating concepts from the chapter readings

The memo should answer the Discussion Assignment question. In addition they should apply concepts from the chapter 7 readings. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case but instead offer a well-supported evaluation using case information and incorporating concepts from the chapter readings. Remember to cite any work that is not your own.
These memos are to be approximately 1 page in length single-spaced with minimum 10-point font. They are to be submitted on Turnitin. Read all files that attached below and answer the following questions.
Discussion assignment: Why did HTC worldwide market share in smartphones decline from 10.7% (Q2 2011) to less than 2% today? What do you recommend to the company (can it stage a comeback)?
Focus on product differentiztion!
Case:
HTC Corp in 2012 http://www.doc88.com/p-7744330520929.html
Readings:
Product Differentiation Chapter 7
Extra articles:
How HTC lost its way with smartphones (WSJ 6/21/2013) How HTC Lost Its Way With Smartphones_WSJ06212013.pdf
A long fall for Taiwan smartphone maker (NYT 9/8/2013) A Long Fall for Taiwan Smartphone Maker_NYT_09092013.pdf


 

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