What is the essence of their ideas? What did you learn from the reading?  

It is required to submit a very brief (just two to three sentences) summary of the main points of the author(s). What is the essence of their ideasWhat did you learn from the reading?  

The article:  Marketing Malpractice
https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure

 
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